Breaking unsolvable problems into actionable units
A Framework for Wicked Problem Solving in the Data · AI Era
A thinking framework that breaks unsolvable business problems into minimum actionable units (nodes) and connects them into chains.
Data and AI accelerate every stage of business. But what accelerates is execution, not thinking. Analysis has become richer, yet decisions are harder. Tools are more powerful, yet consensus on what to solve has blurred. Data doesn't give answers. Thinking does.
Most business problems are wicked problems — ill-defined, without a single answer, where every attempt changes the problem itself. What these problems need is not another process layer, but a recursable minimum unit of thought and a set of connection rules.
The core unit of THINKNOD is the Node. A node consists of an asymmetric diverge-converge cycle, produces a clear output, and that output determines the direction of the next action. One node's output becomes the next node's input, forming a Chain.
진단
Diagnose한 문장의 과녁
target sentence
무엇이 문제인가를 정의한다. 정확한 측정의 책임.
전략
Strategy동사형 진술
verb statement
어떻게 풀 것인가를 결정한다. 도구 선택의 ROI.
실행
Execute검증 가능한 산출물
artifact
산출물을 만들어낸다. 품질의 책임.
Divergence and convergence inside a node are asymmetric. Divergence is the phase of securing thinking space — it is not a decision act. Convergence is a decision act, and it defines the closure of the node.
This is the critical divergence from Double Diamond and Design Thinking. Existing models treat divergence and convergence symmetrically, but in a business decision-making context, the two activities do not carry equal weight.
Dr. Seowoo Chang · 장서우
Doctor of Design and data analyst. Building, teaching, and spreading the THINKNOD thinking framework at the intersection of academic research and industry practice.
데이터 분석가
교보그룹 (디플래닉스)
그룹사 데이터 분석 및 AI·Tableau·SQL 교육 커리큘럼 설계·운영
데이터 분석가
교보문고
도서 판매 데이터 분석, Tableau 기반 리포팅 체계 구축
디자인학 박사
홍익대학교 대학원
데이터 커뮤니케이션에서 Pathos·Ethos·Logos의 설득 효과 검증 (n=143, p<0.05). 이 연구가 THINKNOD의 학술적 기반.
2× Tableau Ambassador
STUG 리더
트릴링구얼
데이터 커뮤니케이션에서 Pathos·Ethos·Logos의 설득 효과
홍익대학교 대학원 디자인학과 박사학위논문
데이터 시각화의 설득 요소가 신뢰도에 미치는 영향
디자인학연구 (DBpia)
인포그래픽의 감성적 설득 전략 연구
디자인학연구 (DBpia)